MPG collaborated with the agency partners to create a lead-generation digital marketing strategy which included PPC, Facebook Ads, and Organic Search Results (SEO) to drive specifically targeted traffic to their website. Additionally, we collaborated with the agents in upgrading their CRM Client & Marketing Automation Platform and segmented their potential buyer contacts, executing a Marketing Automation Campaign that aligned with our overall strategy.

Google AdWords campaigns targeted specific areas within the region where qualified lead potential was determined. We also integrated campaigns with call tracking determining the number of phone calls resulting from each campaign.