Pay Per Click Digital Marketing Campaign for Luxury Real Estate Agents

Pay Per Click Digital Marketing Campaign for Luxury Real Estate Agents

A small California based luxury real estate agency contracted our digital marketing services to generate more quality leads and increase buying potential.

CHALLENGE:

The partnering agents needed to target a specific demographic for their exclusive niche in luxury real estate.

SOLUTION:

MPG collaborated with the agency partners to create a lead-generation digital marketing strategy which included PPC, Facebook Ads, and Organic Search Results (SEO) to drive specifically targeted traffic to their website. Additionally, we collaborated with the agents in upgrading their CRM Client & Marketing Automation Platform and segmented their potential buyer contacts, executing a Marketing Automation Campaign that aligned with our overall strategy.

Google AdWords campaigns targeted specific areas within the region where qualified lead potential was determined. We also integrated campaigns with call tracking determining the number of phone calls resulting from each campaign.

Results after approximately 11 months

Google PPC Delivered
%
Conversion Increase
Organic Search Delivered
%
Conversion Increase
Facebook Ads Delivered
%
Conversion Increase, along with 463 more followers

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