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What is Marketing Automation?
It’s the mechanical delivery of highly targeted marketing information to potential buyers, using data collected from their user journey.
You can use this data to analyze what interests them most, and what forms of content they are most likely to engage.
Historically, automated marketing was based more on programmed emails; now, marketing technology has made it possible for you to build an entire relationship with your prospects or customers in an automated way, using various marketing channels.
With the right technology and proper execution, this can be a powerful ‘back end’ to your marketing. Your business can drive website visitors with content and traffic strategies, and then the marketing automation kicks in to convert those visitors into sales or sales-ready leads.
General elements of marketing automation include the following:
Intelligence-Driven Automation
Marketing automation saves time and money, allowing you to reallocate your resources to running and growing your business.
Our consultants will work with you to evaluate your company's challenges with sales, marketing, and customer success tasks that can be strategically planned, designed, and automated.
Example of an automation sequence on one of our partner platforms.
Marketing Automation Statistics
When companies that excel at lead nurturing are proven to generate 50% more sales-ready leads at 33% lower cost, why wait to automate?
Based on the 2013-14 Jupiter Research Study
Personalization is driving the ROI of marketing automation and generating six times higher revenue compared to generic emails.
-Experian Marketing Services, 2013 Research Study