Why Online Ordering?
Some restaurant owners are still asking, why online ordering? Well, the simple explanation is that now, consumers can order take-out or delivery with just a few simple clicks through online ordering systems and applications such as GrubHub, Uber Eats, Skip The Dishes, and more. Some larger franchises and independent restaurants have even created their own online ordering applications. This new way of ordering is growing rapidly among the younger generations. According to QSRweb, in a 2016 study, 52% of U.S. Internet users would likely use a smartphone or tablet for ordering take-out and delivery if possible, with 74% of millennials expressing interest in doing so. It’s needless to say that if you own or operate a restaurant that offers take-out or delivery, you should consider an online ordering system.
-Higher Employee Productivity
-Customer Order Accuracy
-Growing Your Business Sales
-Ability to Build a Database
Higher Employee Productivity
Think about all the time your employees spend taking orders over the phone and making sure that the order is correct. When taking orders over the phone, there is a higher likelihood of miscommunication, in turn, compelling employees to stay on the phone longer to ensure that they have gotten the correct order before hanging up. By implementing an online ordering service, employees will spend less time taking phone orders and can spend more time actually preparing those orders for pick-up or delivery to the customer. Another great benefit of online ordering is the ability for the customer to pre-place large orders and set a specific pick-up or delivery time. This allows the restaurant employees time to properly prep large orders in advance.
Customer Order Accuracy
Going back to the miscommunication that often occurs when taking orders over the phone; online ordering systems allow the customer to select and modify their food order exactly the way they like it. This order will then be sent directly to a restaurant computer, smart phone, tablet, or all the above with no misunderstanding or miscommunication. Being able to take an order straight from your website to prep will cut back on order inaccuracy and will save the restaurant from wasting money and bad reviews.
Growing Your Business Sales
Sometimes people don’t want to be bothered with calling and placing their take-out or delivery order over the phone, and opt for a restaurant that provides an online ordering service or application instead. Convenience is key when it comes to customer service. Providing a seamless and easy-to-use online ordering system will create a better experience for customers, resulting in an increase in sales.
Ability to Build a Database
When your customers order through an online ordering system, this creates an opportunity for you to capture information, such as an email address, and use this information to create a database. This database can then be used to communicate with your customers and encourage them to come back through loyalty programs, email marketing, mailing coupons, and much more. When taking orders over the phone, you often times only receive their phone number and delivery address, which usually does not allow you to re-engage with the customer after the transaction is complete.
Once you’ve built your database of customers, you can then use analytics offered with online ordering systems to track the ordering patterns of your customers. This will allow you to offer tailored promotions to customers based on what they frequently order or how frequently they order. You can also use this information to adjust, add, or remove menu items based on what your customers are ordering.
Incorporating an online ordering system can bring endless benefits to your restaurant business. You may consider using your own, or partnering with an existing online third-party carrier. Whichever you choose, MPG Design Firm is here to help you seamlessly integrate online ordering into your restaurant business.
MPG hopes this information is useful and assists you in choosing the most beneficial online ordering system for your restaurant.